Research, Analysis & Forecasting - Consumer IT Markets
MarketMaps' assessment of opportunities for information technology products and services in consumer markets is based on extensive primary research and demand-side analysis. In partnership with CENTRISSM, a research and information services firm specializing in cable, satellite, home video, motion pictures, telecommunications and the Internet, MarketMaps brings its knowledge and expertise in personal computing, wireless communications and mobile technologies to monitor the adoption and forecast the acceptance of information technology products and related services by consumers.
The adoption of information technology in U.S. households has a long way to go. At the end of 1998 some 47.5% of all households had at least one PC [48.0 M]. By the end of 2004 MarketMaps projects that 65% of households or 70M will have a PC, but that's not the end of the story. Information appliances e.g. WebTV will provide online access to many without a PC. In 1999 alone an additional 5.6 million households representing 13.1 million users [not shown] are expected to come online. This dynamic landscape presents numerous opportunities and even more pitfalls. To help guide its clients MarketMaps provides informed analysis based on extensive research in the form of both syndicated reports and proprietary studies.
CENTRISSM tracks over 60 communications, entertainment and information technology areas daily, at the household level, where it all converges. This integrated research provides MarketMaps with targeted, timely and projectable data on which to base its analyses and forecasts for syndicated reports and custom consulting.
The standard battery of questions profiles monthly over 4,000 households' electronics inventory, video entertainment subscriptions, telephone services, software and online usage for all the categories listed below:
MarketMaps publishes syndicated reports providing timely insights into the dynamic consumer IT marketplace.
Consumer PC Buying Intentions - 1999 (September 1999)
Nearly 14% of U.S. households are planning to buy a personal computer in 1999. Although all intentions are not fulfilled, dramatically lower prices for some models are pushing the PC closer to an impulse buy at the checkout stand. Low cost PCs may be attracting most of the headlines, but 20% of buyers will spend $2,000 or more for their systems.
Other Key Findings:
Consumer PC Buying Behavior - First Quarter 1999 (March 1999)
Drawn by lower than expected prices, a desire to go online as well as support the education of their children, U.S. consumers bought personal computers in record numbers this past holiday season. Over 5.6 million PCs were purchased vs. approximately 3.8 million in the year earlier period running from November 1 through January 31. Fulfillment of intentions reached to nearly 43% as a higher than expected proportion of the 13.2 million households indicating that they were "Very Likely" to buy actually did according to MarketMaps' February 1999 survey of 2000 U.S. households.
Other Key Findings:
Intentions to buy PCs are up nearly 50% over last year at this time according to a survey of 2,000 households completed November 4, 1998 by MarketMaps and CENTRIS. Driven by lower prices, the desire to support the education of their children, the urge to get online along with business and professional needs U.S. consumers are expected to buy 5 million PCs between November 1, 1998 and January 31, 1999.
Other Key Findings:
MarketMaps takes its forecasting seriously using a rigorous, stepwise approach to develop its projections to provide strategic planning and product marketing teams with rational scenarios of market size and growth over time.
In addition to forecasts presented in the reports described above MarketMaps' forecasting efforts have included private client projects such as:
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