Consumer PC Buying Intentions: Holiday '98

Executive Summary

  • Holiday Outlook: Forecast and Analysis
  • Who is Planning to Buy
  • What They Are Planning to Buy
      - Which Brands and Why?
      - Desktop vs. Portable
      - Spending Level
  • Primary Reasons For Buying
      - Intended Applications
  • The Bottom Line: Points to Take Away

Holiday PC Buyers: Profiles

  • Demographic Profiles
      - First-Time vs. Repeat Buyers vs. Non-Buyers
        - Brand Preferences
      - Owners vs. Non-Owners
        - Single vs. Multiple PC Households
  • Entertainment Profiles
      - First-Time vs. Repeat Buyers vs. Non-Buyers
      - Owners vs. Non-Owners
        - Single vs. Multiple PC Households
  • Ownership of Selected Consumer Electronic Products
      - First-Time vs. Repeat Buyers vs. Non-Buyers
      - Owners vs. Non-Owners
        - Single vs. Multiple PC Households
  • Comparison of Buyers By Income & Presence & Age of Children
      - Portable vs. Desktop Platform
      - Expected Budget
      - Brand Preference
      - Reason for Brand Preference
  • The Portable PC Buyer

The Aftermarket: Holiday Spending for Peripherals, Software and Accessories

  • First-Time vs. Repeat Buyers
    • Single vs. Multiple PC Households
  • Family vs. Non-Family Households
  • Breakdown by Income Level

Available Immediately Fee: $1,500

To Order: call Bill Ablondi (203) 966-4992 or email: ablondi@marketmaps.net

 


Copyright ©1999 MarketMaps, LLC
Developed by @Point Technologies, Inc.
For technical inquiries and comments contact: webmaster@atpoint.com