Consumer PC Buying Behavior First Quarter 1999

Executive Summary

  • PC Purchases - 1998/99 Holiday Season
      - Spending Levels
  • Who Bought
  • What They Bought
      - Which Brands and Why?
  • Where They Bought
      - Role of the Internet in Purchase Process
  • The Bottom Line: Points to Take Away
Consumer PC Buying: Holiday Season 1998/99

  • Buyer Profiles
      - Demographic Profile
      - Entertainment Profile
  • Brands Purchased
      - Brands Considered vs. Purchased
      - First-Time vs. Repeat Buyers of a Brand
      - Reason for Brand Purchased
  • Spending for Personal Computers - Units Purchased and Expenditures
  • Purchase Location
      - Demographics by Location
      - Price Paid vs. Location
      - Role of the Internet in Purchase Process
  • The Internet/Online Use as a Buying Motivation
The Aftermarket:
Holiday Spending for Peripherals, Software and Accessories
  • Total Expenditures
  • Single vs. Multiple PC Households
  • Family vs. Non-Family Households
  • Breakdown by Income Level
Methodology
  • Questionnaire
Available Immediately Fee: $1,500 -- add $200 for hard copy
($1,000 for purchasers of "Consumer PC Buying Intentions: Holiday'98)

To Order: call Bill Ablondi (203) 966-4992 or email: ablondi@marketmaps.net

 


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